TASVA, the Indian menswear brand by Aditya Birla Fashion and Retail and celebrated designer Tarun Tahiliani, has launched first Mall store in Mumbai. Located in the city’s prime area at Oberoi Mall, the store spans 1746 sq. ft. and offers a luxurious shopping experience.
The store showcases a broad range of designer ethnic and wedding wear for the modern Indian man, including the new Art Deco-inspired Dinner Jacket collection, which features geometric patterns and intricate embroidery techniques like applique and hot-fix. The wedding and festive attire range includes a variety of kurta sets, achkans, sherwanis and Indo-western outfits, complemented by an array of accessories such as safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.
The store’s design and decor are in keeping with Tarun Tahiliani’s ‘India Modern’ design ethos and reflect the new reality that Indian consumers have evolved to. They now seek more meaning and expressiveness via their choices. Luxurious materials like wood, brass, and designs inspired from India’s rich cultural heritage, create an ambiance that serves as a portal to a new world of Indian apparel, aligning with TASVA's brand philosophy.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
Company Name | CMP |
---|---|
Avenue Supermarts | 4305.70 |
Trent | 4551.55 |
Aditya Birla Fashion | 287.70 |
Future Retail | 2.20 |
Electronics Mart Ind | 199.65 |
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