Need to manufacture high-quality products to make India truly competitive globally: Piyush Goyal

17 Oct 2024 Evaluate

Union Commerce Minister Piyush Goyal has stressed the need to manufacture high-quality products, and said without this approach it is going to be very difficult to make India truly competitive. He emphasized that prioritizing quality would not only meet domestic demands but also position India to serve global markets. He added ‘It will impact our ability to create jobs, expand economic activity, and sustain India’s economic growth’. He urged industry leaders to embrace quality as a long-term movement, stressing that for India to become a globally recognized brand, its products and services must be synonymous with quality.

Goyal acknowledged the challenges India faces in adopting quality standards, particularly in the face of initial resistance when introducing quality control orders. However, he underscored that overcoming this opposition is critical for India’s economic future. He said ‘India will have to aspire to be recognized in the world as a brand, a product made in India, a service provided from India. If it can be recognized across the world that if it’s coming from India, it has to be good quality, that’s when we will truly be competitive globally.’

He stressed that a shift in mindset is necessary to drive a quality-centric approach across sectors. He remarked ‘The root cause is our thinking, the mindset of the nation’, pointing out that those organizations that embraced quality saw a significant transformation in their growth and profitability, while others that ignored it remained peripheral players in the industry. He shared statistics demonstrating the government’s efforts to push for higher quality standards. He said ‘In the last 10 years, we have expanded from 14 quality control orders covering 106 products to 174 covering 732 products’, and emphasized the push for industries to align with these standards despite initial resistance.

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