Company Shastra – TTK Prestige Ltd.

TTK Prestige is India’s largest provider of kitchen appliances. It transformed itself from a mere pressure cooker company to a total kitchen solutions provider. Prestige started off with the pressure cooker & cookware segment but has now broadened its product range to include, mixer grinders, non-stick cookware, gas stoves, electric appliances, life-style products, electric chimney and has emerged as a “Total kitchen Solution provider”.

Prestige has become a household name and a market leader in the pressure cooker segment. It has registered a stellar performance after the whole pressure cooker & kitchen appliances segment witnessed a turnaround in 2004. But now, the pressure cooker segment seems to have saturated and matured in the urban markets. Also, in the light of this saturation, the company’s constant competition with Hawkins becomes a cause for further concern.

Yes, TTK Prestige has comfortably whistled its way to the top position, but will it continue to do so in future, too?