Colgate Palmolive’s personal care brand launches body wash campaign

30 Apr 2024 Evaluate

Palmolive, the personal care brand from Colgate-Palmolive (India), has launched its first-ever mega campaign featuring its body wash range. In this campaign, Palmolive showcases its hero Aroma range comprising 5 variants, including the 3 newly launched variants, each crafted with unique fragrances Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich, natural ingredients, Palmolive body washes are crafted to transform daily showers into an aromatic, sensorial experience.

Palmolive defines an elevated category code with this campaign, using the contrast of the chaos of urban life intersecting with dreamy shower moments. Amidst the rushedness of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. 

Colgate Palmolive (India) has trusted brands for dental care, personal care, home care and professional oral care. The company is the fastest growing and one of the oldest companies catering to the personal care products.


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