Tata Motors has called back 1,40,000 Nano cars to replace the starter motor free of cost, the biggest-ever replacement exercise in Indian automobile history. The exercise to replace the starter motor - an electrical component - in the world’s cheapest car is expected to cost the company around Rs 115 crore.
The company started the exercise in October and has already replaced the starter motor in about 50,000 Nano units.
On November 21 this year, Tata Motors introduced an upgraded Nano with a more powerful engine, better fuel efficiency and new features giving it a facelift. However, the price tag was left untouched as part of the marketing strategy to boost sales.
Tata Nano was launched in 2009 amid media hype and had shot into global fame as the world's cheapest car. This was Ratan Tata's dream project, and he virtually staked his own reputation on its success. There had been an overwhelming response from customers after the launch.
Company Name | CMP |
---|---|
Tata Motors | 791.25 |
Ashok Leyland | 224.20 |
Force Motors | 6693.10 |
Olectra Greentech | 1390.05 |
SML Isuzu | 1597.75 |
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