Dabur India is currently trading at Rs. 104.80, up by 2.55 points or 2.49% from its previous closing of Rs. 102.25 on the BSE.
The scrip opened at Rs. 102.80 and has touched a high and low of Rs. 104.95 and Rs. 102.50 respectively. So far 92,000 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 122.00 on 17-Jun-2011 and a 52 week low of Rs. 86.70 on 28-Jan-2011.
Last one week high and low of the scrip stood at Rs. 104.95 and Rs. 98.15 respectively. The current market cap of the company is Rs. 18,256.00 crore.
The promoters holding in the company stood at 68.70% while Institutions and Non-Institutions held 24.56% and 6.74% respectively.
FMCG player Dabur India has entered into the professional grooming products market with its 'Fem' brand, looking to grab about 5-10% share of the professional grooming market in two years. In this regard, the company has created a salesforce of 200 people and is in process of placing the products in around 30,000 parlours across the country.
The company has introduced a range of facial kits - Fem Gold Professional Facial Kit and Fem Queen’s Pearl Professional Facial Kit -- which it will sell only through beauticians in parlours and salons. Apart from the two products, the firm is also eying to expand the portfolio with plans to launch body bleach under Fem brand.
In the next stage, the company also plans to sell the products to consumers visiting the parlour. As part of its marketing activities, the new range will be endorsed by Bollywood actress Sonakshi Sinha, who is also the brand ambassador of all its Femcare range.
In 2008, Dabur had acquired Fem Care Pharma for around Rs 250 crore. Since then, the company has been revamping and expanding Fem Care range of products.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2383.25 |
| Godrej Consumer Prod | 1178.25 |
| Dabur India | 505.80 |
| Colgate Palmol. (I) | 2692.05 |
| P&G Hygiene | 15873.55 |
| View more.. | |
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