DHFL unveils ‘DHFL Express - Home Loan on Wheels’

29 Dec 2011 Evaluate

Dewan Housing Finance Corporation’s (DHFL), one of the housing finance companies, in a bid to capture market share amid dropping realty sales has unveiled ‘DHFL Express - Home Loan on Wheels’ in Mumbai. The campaign aims at educating customers about the documentation involved and the procedure of acquiring a home loan. This is the housing finance company’s campaign to deliver home loans at the customer’s doorstep.

The roadshow, which started in Delhi NCR, has already covered Karnataka, Kerala and the rest of Maharashtra, and is reaching out to customers in Rajasthan, Punjab, Uttar Pradesh and Uttarakhand.

DHFL was incorporated in 1984. With more than two decades of experience, the company is among the oldest private sector Housing Finance Companies (HFC) in India. It is the fourth-largest HFC with a strong presence across India through its 72 branches and 116 service locations. DHFL caters to a large section of Indians working in the Middle East through its overseas branch in Dubai.

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