Ruchi Soya Industries has forayed into the ready-to-cook products category under its flagship brand Nutrela. The new offerings include Nutrela Instant Soya and Nutrela Ready Mixes. The company is eyeing a 10% market share in the segment by 2019. The company will invest Rs 50 crore to expand this segment in 20 cities in the first phase of three months.
The Nutrela Instant Soya will be available in a 180 gram pack priced at Rs 50, whereas Nutrela Soya Ready Sweet Mix (Soya Kheer) is available at Rs 50 per 180 gram pack. Nutrela Instant Soya has been launched in Delhi/NCR, Mumbai and Bangalore and will soon be made available across top 20 cities, whereas Nutrela Soya Ready Mixes have been launched in Delhi/NCR, Mumbai and within a couple of months will be made in other cities.
Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
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