Leela shifts to asset-light model

13 Jun 2011 Evaluate

The company has signed its first management agreement with Ambience group of developers based in New Delhi Hotel to manage Hotel Leela Kempinski in Gurgaon plans to sign more hotels in the country via the management contract route. This is a complete reversal of the capital-intensive strategy adopted by The Leela of owning, managing and operating its hotels.

Except for the top 12-13 cities the company has no plans to invest in hotel properties which will require an investment of Rs 2.5-3 crores per room. The new projects going forward will be largely based on the management contract model which will reduce the capital intensity of its growth. This is part of the company’s strategy of moving away from an asset-intensive model to an asset-light model that relies on fees, and percolates straight to the bottom line. The new strategy will also help the company consolidate its network and reduce capital expenditure.

The ownership model of hotels enables chains to benefit from a potential appreciation in the properties that are owned. However, it limits the ability to expand rapidly as the hotel owner has to put in equity as well as raise debt for developing each luxury hotel. To ensure scalability, several international hotel chains have opted for the management contract route. This has allowed them to sign up many hotel properties in India.

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