Titan Industries set to tap women segment for growth

30 Dec 2011 Evaluate

Titan Industries, country's largest watch maker is planning to target the under- penetrated women segment which has huge potential in the market. Presently, company has just about 15-18% watch ownership amongst Indian women.

Titan’s exclusive brand Raga, which was introduced in 1992 still evolved with changing consumer tastes. Titan roped in actor Katrina Kaif as Raga's brand ambassador to appeal to the progressive Indian woman. Raga is currently available in a wide price spectrum from Rs 1,500 to Rs 22,000. Raga now sells in over 4,500 outlets across the country.

The company aims turnover of Rs 400 crore from the brand Raga this fiscal, up from Rs 315 crore during last financial year. Other than Raga it is also tapping into the women's segment through its other offerings like Titan and Sonata. About 40 % of Titan's watch sales come from the women's segment, up from about 30% six years ago. Titan Industries reported sales of Rs 6,520.89 crore last fiscal. The watch division has a 70% share of the organized domestic market.

Titan Co Share Price

3178.70 -38.95 (-1.21%)
21-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
Titan Co 3178.70
Kalyan Jewell.India 711.60
Rajesh Exports 232.80
Senco Gold 1110.40
Thangamayil Jeweller 1980.30
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.