Hindustan Machine Tools (HMT) has inaugurated the second counter in Karnataka at the Mysore Head Post office where all the models of the watches are offered for sale. The company which was once a leading watch maker in the country until private players entered the market is taking this step in order to regain its supremacy.
HMT's marketing tie-ups with post offices is a new initiative in brand building and regaining the market share. They have received an approval from the Postal Department for opening such counters in different parts of the country.
HMT manufactures engineering goods like machine tools, watches, tractors, printing machines, die casting and plastic processing machinery, metal forming presses and bearings. It manufactures Mechanical and Quartz Analog watches. The manufacture of wristwatches started as part of diversification strategy of HMT in the year 1962, under Technical collaboration with CITIZEN Watch Company of Japan with a manufacturing unit at Bangalore.
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