ICICI Bank to join social media platform Facebook

04 Jan 2012 Evaluate

ICICI Bank, country’s largest private sector lender likely to join social media platform Facebook. The bank’s page on Facebook will include ‘Your Bank Account’ application through which customers can access their bank account information. 

The bank will join Facebook as part of its attempts to continue to provide superior banking services in 2012. Indian companies increased their usage of social networks like Facebook, blogs, microblogging site Twitter and other online platforms in 2011 to win new business.

The bank’s net profit for the second quarter ended September 30, 2011 of the current fiscal has grown 21.59% at Rs 1503.19 crore as compared to Rs 1236.27 crore for the corresponding quarter of the last year. The bank’s total income has surged 25.49% at Rs 9897.17 crore for the quarter under review as compared to Rs 7887.03 crore for the second quarter of the previous year.

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