Tata plans bigger Nano, smaller Jaguar

11 Nov 2010 Evaluate

Tata Motors has an innovative plan, under which it will build upgraded versions of the Nano with larger engines and higher price tags. For Jaguar, the journey will be in the opposite direction: the marquee brand will have smaller engines and lower price tags.

According to Tata Motors Managing Director & CEO Carl-Peter Forster, the company, will look at all the “natural evolutions” of the Nano, including upgrades. Elaborating on a smaller Jaguar, Jaguar Land Rover (JLR) CEO Ralf Speth said price-sensitive models are necessary to attract younger buyers. The company is already working on models with 2-litre engines, instead of the current minimum 2.2 litres. These will be launched shortly, but the plan is to go down the price ladder further so that the car is available for new customer groups.

Both Jaguar and Land Rover portfolios will expand through a series of new segment entries that build on their design, performance and technology capabilities. A new generation of lightweight sedans, sports cars and premium SUVs, with hybrids and electrification technology, will also significantly reduce fuel consumption and carbon emissions.

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