Hero Honda explores export opportunities in Africa

28 Oct 2010 Evaluate

India's largest two-wheeler maker Hero Honda is understood to be planning to export its flagship bike Splendor to Africa. The company has sent two marketing executives to Tanzania to conduct a feasibility study, according to the online edition of Tanzania's 'Daily News'. However, Munjals have ruled out possibility of establishing a plant in East Africa at this moment until a comprehensive study is done in the market.

Hero Honda's move to explore export opportunities in Africa assumes significance, as it comes in the midst reported plans of Honda to exit the JV. Exports by Hero Honda is one of the contentious issues between the Hero Group and Honda Motor Corp. The Japanese firm is reportedly against exports by Hero Honda as its own two-wheeler arm is present in many countries. Hero Honda, however, exports to some of India's neighbouring countries. So far this fiscal, it has exported 64,920 units of two-wheelers, as against its domestic sales of 24,55,063 units.

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