Nano fails to enthuse buyers ahead of the festive season

08 Nov 2010 Evaluate

At a time when almost all car makers witnessed huge jumps in sales during October, Tata Motors' much-hyped small car Nano failed to enthuse buyers in the month, just ahead of the festive season. In October, Tata Motors sold just 3,065 units of Nano with a mere two per cent growth, as against 22.32 per cent jump in total passenger vehicles sales it witnessed in the domestic market at 24,478 units in the month.

Interestingly, Nano sales stood at 5,520 units in September, up 61 per cent from the same month last year. According to Tata Motors dealers, demand for Nano has tapered off with the deliveries of pre-booked cars nearing completion. Earlier, there was a piled up demand because of the one lakh bookings. So, we were delivering as much as possible every month. Now it is almost finished.

Other possibility could be that Sanand facility of the Nano is not producing fully. There may be some supply issues, which are probably causing Tata Motors a certain amount of production loss. crackcrack

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