With Aria, Tata Motors seeks an image makeover

19 Oct 2010 Evaluate

Tata Motors is looking for an image makeover with the ‘Aria’ crossover. It is the most expensive product in its passenger vehicle portfolio with a price tag of Rs 15.5 lakh for the top version also it is the first-ever crossover vehicle made by an Indian company.

The company appears to be targeting high networth individual buyers with Aria, against its present customer profile of fleet owners for the existing utility vehicles such as Safari and Sumo. Built on the newly designed ‘X2’ platform, Aria is expected to catapult Tata Motors from a company largely perceived to be catering to the commercial (taxi) segment, with its Indica and Indigo cars, to a company which sells premium vehicles.

Aria is expected to provide the company with a vehicle which straddles more than one segment - sedans and utility vehicles. This car comes with multiple features not seen in crossovers currently available in India.

crackcrack

Tata Motors Share Price

776.60 2.90 (0.37%)
22-Nov-2024 11:28 View Price Chart
Peers
Company Name CMP
Tata Motors 776.60
Ashok Leyland 221.90
Force Motors 6696.75
Olectra Greentech 1408.95
SML Isuzu 1584.05
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.