Emami to raise up to Rs 2,000 cr and to roll out slew of winter products

19 Oct 2010 Evaluate

Emami’s board had approved plans to raise long-term resources up to Rs 2,000 crore through the issue of securities.The board also gave its nod to increase the present borrowing limit to Rs 3,000 crore from Rs 1,500 crore. The board’s green signal acquires significance, as Emami is on the lookout for potential mergers and acquisitions. The Middle East, South Asia, Africa and the CIS (Commonwealth of Independent States) area are understood to be on Emami’s radar for overseas buys.

The company will nationally roll out a new soap and skin creams within a month to strengthen its portfolio ahead of winter, a crucial period for the personal care and healthcare major.Emami derives close to 40 per cent of its sales from rural areas, higher than the industry average of about 30 per cent. It has smaller packs of all key brands, including Navratna Oil, Boroplus, Fair & Handsome, Fast Relief, Mentho Plus, etc.

Emami is also looking to expand its hair care portfolio. The company recently launched a range of hair colours under Hair Life brand. he company has both powder hair dyes and cream-based products, targeted at lower and higher socio-economic classes.

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