Tata Motors will partner with other automotive manufacturers to enter certain select markets in both commercial vehicles and passenger cars. The company will also leverage the capabilities that have gone into the making of the Nano to enter global markets, especially the emerging markets, according to Carl Peter Forster, Group CEO & MD, Tata Motors. In passenger cars, Tata Motors already has a strong brand, but will now look to add a wider product range.
The combination of commercial vehicles and passenger cars is a tremendous proposition for any partner to team up and grow together. PM Telang, managing director, India operations, added that the company has no standard recipe as to its entry into other geographies.
The company plans to create a product range which is based on the intense knowledge of the Indian market. Tata has been the only manufacturer to develop certain products specifically for Indian requirements, as different from the requirements in Europe, US, Africa and China. The capability to develop locally targeted products like the Nano will be leveraged. The company is also planning to introduce more cars of Fiat SpA in India. Many of the emerging markets have a similar requirement as that of India. In the SAARC countries, the expectations of vehicles are similar to that in India. There are many territories in the world with large populations and appetite for new vehicles, like Latin America and ASEAN countries. The company can fine tune some of its products for those markets.
Forster aims Tata Motors to be the commercial vehicle manufacturer of the world. It is a dominant player in a market that is growing fast. It has the complete product range for any manufacturer in the world.
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| Company Name | CMP |
|---|---|
| Tata Motors | 791.25 |
| Ashok Leyland | 224.20 |
| Force Motors | 6693.10 |
| Olectra Greentech | 1390.05 |
| SML Isuzu | 1597.75 |
| View more.. | |
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