Maruti planning a rival to the Tata Nano

23 Aug 2010 Evaluate

Maruti Suzuki India Ltd (MSIL), the maker of the People's Car, is planning to come up with a car costing under Rs 2 lakh to regain its market share in the small car segment that it lost to rival Tata Nano. For this, it has entered into price negotiations with component suppliers. Maruti Suzuki has asked auto component firms providing parts to Tata Nano for customised cheaper components.

Negotiations are already going on and the company has asked component manufacturers to cut the prices of parts by at least 15-20 per cent for one of their new models, according to an official of an auto component company. However, Maruti Suzuki spokesperson, denied any such plans.

Tata Motors' Nano has managed to establish itself as the cheapest car in the world costing Rs 1,23,361 (ex- showroom New Delhi). Maruti plans to change this picture with its new model. During April-July, Maruti Suzuki sold 8,586 units of Maruti 800 compared with 23,779 units of Nanos. Maruti is looking at is quality better than Nano so there would be little difference of margin.

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