Tata Motors to roll out entry-level JLR models to drive up volumes

02 Sep 2010 Evaluate

Jaguar Land Rover (JLR), the luxury car brands owned by Tata Motors, will launch a slew of entry-level cars including a station wagon and a roadster to boost volumes across markets.

The operations of JLR, which Tata Motors bought in 2008 from Ford Motor for $2.3 billion, have been profitable over the past two quarters. Now, Tata Motors is looking at integrating platforms with JLR to bring in economies of scale.

Tata Motors is also ramping up commercial vehicle capacity at its Dharwad plant, especially for the Ace, a small truck, which is used as a passenger carrier, and bus models to meet the growing demand in the recent months. The auto maker plans to invest close to `2,880 crore for developing new products for the next three years.

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