Maruti, Tata Motors & Skoda set to drive into MUV Segment

03 Sep 2010 Evaluate

The country’s largest carmaker Maruti Suzuki India, largest automaker Tata Motors and Volkswagen’s Skoda Auto India plan to enter the crossover market, the fastest growing segment in the passenger vehicle market. Tata Motors will roll out its Tata Aria, developed from the Xover concept, in the last quarter of 2010, while Maruti’s first crossover based on its R3 concept and Skoda Roomster will hit the Indian road next year, according to sources.

Crossovers, or multi-utility vehicles, are positioned between larger sports utility vehicles and smaller hatchbacks, mixing the silky comforts of a car with the rough and tough built of an offroader. As the market shifts towards compact cars, MUVs are gaining ground with their higher utility and lower cost of operations. The segment, dominated by Innova and Mahidra & Mahindra’s Xylo, grew 41% to 1.5 lakh vehicles, or close to 10% of the country’s passenger vehicle market, last financial year.

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