Britannia gets aggressive on expansion

13 Sep 2010 Evaluate

Britannia industries has applied to the Orissa government for 10-12 acres of land near the twin city of Cuttack and Bhubaneswar, and expect to get the final nod on it within weeks and the proposed unit will produce different varieties of biscuits mainly for the Orissa market. The unit, to be built at cost of Rs 40-45 crore, will have an installed capacity to produce about 2,500 tonnes of biscuit per month.

Orissa apart, the company proposes to set up a similar size unit in Bihar. Both the new units are expected to strengthen the company’s presence in eastern India while contributing to the overall business expansion pan-India. The company, at present, has manufacturing facilities in Uttaranchal, Delhi, Chennai and Kolkata.crackcrack

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