ITC aims at 150% growth in stationery business in five years

15 Sep 2010 Evaluate

Cigarette major ITC Ltd is looking to grow its six-year-old education and stationery products business by 150% to Rs1,000 crore in less than five years. The division has two brands Classmate and Paperkraft  that clock sales of Rs 400 crore annually.

While the division’s products reach 75,000 stationery outlets in India directly, it will utilise ITC’s mainstream channel network to target more markets. The products would also be made available in rural India through ITC’s 23 Choupal Sagar outlets and over 6,000 eChoupal outlets in a year. This would give us direct access to over 2.5 lakh villages in India. The company will also start selling stationery products in Nepal in 6-12 months.

It is looking at 25-30% turnover growth year-on-year. Within the two brands, it has enough scope to expand product basket, launch newer categories and expand offerings within each category at every price point. The stationery products market in India is growing at 10-11% a year and is currently worth Rs 10,000 crore. Of this, notebooks alone account for Rs 4,000 crore. ITC is a leader in the segment with a 12% market share.

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