Bata India may expand international footwear brands portfolio in India

16 Jan 2012 Evaluate

Bata India, the leading manufacturers of footwear in India may possibly consider expanding its bouquet of international footwear brands in India if the economy sees more liberalisation in multi-brand retailing.

The footwear major has licence to produce and market Hush Puppies in India. In view of targeting premium segment of the market, Bata India is trying to create a chain of exclusive store for the brand across the country. At present the company has 20 exclusive concept stores and 22 shop-in-shops and it plans to open another 10-15 Hush Puppies stores every year.

Licensed from its parent Bata Global, the company has also introduced exclusive 'Footin' stores. The brand would be used for casual footwear for men and women. The company has set a target of 200 Footin stores till 2014 across the country.

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.

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