Karnataka Bank launches Current & Savings accounts campaign

17 Nov 2014 Evaluate

As a major customer acquisition initiative and with an intention to take the Banking to the door steps of the General public, Karnataka Bank has launched a nationwide special Current account and Savings Bank account campaign for a period of 3 and half months from November 15, 2014 to February 28, 2015. Under this campaign, the Bank intends to open more than 5 lakh Current & Savings accounts by undertaking door to door canvassing by its entire work force and also cover maximum number of households under Pradhan Mantri Jan-Dhan Yogana [PMJDY] scheme.

To suit the varied segments, the Bank offers host of Savings accounts namely ‘SB Sugama’ - Basic Savings Bank Deposit Account [BSBD], ‘SB Small’ for Migrant workers & street hawkers, ‘KBL-Kishore’ for Minors, ‘KBL-Tarun’ for students, ‘KBL-Salary Privilege’ for salaried persons, ‘KBL-Vanitha’ for women, Insurance linked SB accounts, and ‘SB-Money Platinum’, ‘Ruby’, & ‘Sapphire’ for HNIs. Likewise the Bank offers five types of Current Accounts namely ‘Money Pearl’, ‘Money Ruby’, ‘Money Diamond’, ‘Money Diamond Plus’ and ‘Money Platinum’ to suit the business needs of different segments of the market.

Karnataka Bank at present has more than 625 Branches across India and 61 lakhs accounts under Current & Savings Bank category. Bank is aiming to cross 68 lakhs Current & Savings Bank customer base by March 2015. The bank has posted a threefold jump in its net profit at Rs 88.46 crore for the quarter ended September 30, 2014 as compared to Rs 28.95 crore for the same quarter in the previous year.

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