Britannia Industries plans to e-launch its premium cookie: Report

21 Nov 2014 Evaluate

Britannia Industries is reportedly testing the waters of the fast-unfolding Indian e-commerce story. In this regard, the Wadia Group-controlled, $1-billion biscuit major has tied-up with Amazon for the launch of its latest product Good Day Chunkies, a super-premium chocolate chip cookie.

The tie-up with Amazon will give Britannia lot of insights as to what the channel can offer it.

Good Day Chunkies, the company’s most expensive product at Rs 50 for six cookies, will be sold for the first few weeks (beginning next week) exclusively on Amazon.in. The product won’t carry a delivery charge and will be part of Amazon’s gourmet & specialty foods store.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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