Grasim Industries has entered into an exclusive tie-up with e-tailer Amazon.in. With this partnership, the company's exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut at the aggressive e-tailing platform Amazon.in.
The company has partnered with Amazon in the online space to make the brand accessible to a larger audience across the country. The brand targets fashion forward male customers who are over 30 years of age. Grasim stands for easy dressing for the self-made man and is currently endorsed by Bollywood's hottest actor John Abraham who himself is a self made man. This strategic partnership will help Grasim to engage more closely with its digital-age consumers.
Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.
Company Name | CMP |
---|---|
Grasim Industries | 2493.85 |
DCM Shriram | 1065.45 |
Birla Corporation | 1264.35 |
Surya Roshni | 547.90 |
3M India | 30745.80 |
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