Grasim Industries ties-up with e-tailer Amazon.in

28 Nov 2014 Evaluate

Grasim Industries has entered into an exclusive tie-up with e-tailer Amazon.in. With this partnership, the company's exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut at the aggressive e-tailing platform Amazon.in.

The company has partnered with Amazon in the online space to make the brand accessible to a larger audience across the country. The brand targets fashion forward male customers who are over 30 years of age. Grasim stands for easy dressing for the self-made man and is currently endorsed by Bollywood's hottest actor John Abraham who himself is a self made man. This strategic partnership will help Grasim to engage more closely with its digital-age consumers.

Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.

Grasim Industries Share Price

2493.85 -43.70 (-1.72%)
20-Dec-2024 16:59 View Price Chart
Peers
Company Name CMP
Grasim Industries 2493.85
DCM Shriram 1065.45
Birla Corporation 1264.35
Surya Roshni 547.90
3M India 30745.80
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