M&M’s unit MFCWL inaugurates its authorized dealership in Bihar

01 Dec 2014 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has expanded its presence in East India with the inauguration of its authorized dealership, JMC Force. The showroom is located at Begusarai, NH-31, near Alka Cinema, Bihar and is spread over 1800 square feet.

The company’s footprint in Bihar currently encompasses 24 dealerships and it further plans to expand this number to 30 outlets by year end in Bihar and 90+ in Eastern India. Key focus areas include Patna, Hazipur, Bihata-Greater Patna, Ara, Gaya, Guwahati and Odisha.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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