Hero MotoCorp launches six bikes in Colombia

01 Dec 2014 Evaluate

Hero MotoCorp has launched six of its best-selling bikes in Colombia as part of its target to clock 1.2 million unit sales from global business by 2020. The two-wheelers rolled out include the 100 cc bikes -Splendor iSmart, Eco Deluxe, and Passion-Pro; the 125 cc Glamour; the 150 cc Hunk and the 225 cc Karizma ZMR. Besides, it also became the first two-wheeler company in Colombia to offer 4-year warranty on all its models. The bikes will be sold in 120 outlets spread across the country.

The company is planning to set up a manufacturing plant in Colombia. Furthermore, the company is expected to launch its operations in Europe by 2015 and in the US by 2016.

Hero MotoCorp is the World’s single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors in 1984. Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.

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