M&M’s unit MFCWL to start selling pre-owned light commercial vehicles

15 Dec 2014 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, is planning to start selling pre-owned light commercial vehicles in the near future. Moreover, the company plans to add another 100 outlets next year to go up to 500 dealers in 2015. It plans to expand this number to 1,000 outlets over the next three years.

As part of its expansion plans, Mahindra First Choice Wheels has opened its 400th outlet in New Delhi on December 12, which is the 34th dealership in Delhi/ NCR. Apart from the company selling pre-owned cars through brick and mortar model, it is also selling through electronic mode called ‘Autobid’ where it auctions the pre-owned cars to interested dealers every week.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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