In a bid to achieve Rs 200 crore turnover by 2017-2018 from kitchen appliances business, Consumer durables major Whirlpool of India is planning to open 15 showrooms for built-in kitchen appliances across the country in the next one year. Moreover, the showrooms will be franchised.

Last month, Whirlpool opened its first exclusive built-in showroom called ‘Whirlpool Haute Kitchen’ in Jaipur. The company, which expects its kitchen appliances segment to be one of the future growth drivers, expects to record Rs 30 crore turnover in the current year. The company is working with a number of modular kitchen manufacturers for its built-in appliances and also talking to builders for providing its products to luxury apartments.

Whirlpool of India is the leading Home Appliance Company which provides variety of household products like refrigerator, washing machine, air conditioner, microwave oven etc.

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