Tata Motors’ arm JLR unveils ‘360 Virtual Urban Windscreen’ research

15 Dec 2014 Evaluate

Tata Motors’ British-based arm Jaguar and Land Rover (JLR) has unveiled its ‘360 Virtual Urban Windscreen’ research, which will offer drivers a 360 degree view out of their vehicle, uninterrupted by the pillars that support the roof. A screen would be embedded in the surface of each pillar inside the car and would take a live video feed from cameras covering the angles outside the car usually obscured in the blind spots. Pedestrians, cyclists and other vehicles would be visible all around the car - and by combining the transparent pillars with an advanced high quality Heads-Up display, the movement of other road users could be highlighted to the driver with an on-screen halo moving across the car’s virtual windscreen.

The connected car could also enhance navigation by advising the driver to turn left or right at more visible landmarks, such as pubs or shops, rather than just road signs or street names. While the most intuitive and efficient way to navigate to a specific location is to be able to follow someone who knows the best route - so the Jaguar Land Rover team is developing ‘Follow-Me Ghost Car Navigation’, which projects an image of a vehicle in front of the driver’s car for them to follow, turn by turn, to their destination.

‘360 Virtual Urban Windscreen’ and ‘Follow-Me Ghost Car Navigation’ are part of a suite of new concept technologies that Jaguar Land Rover is developing to reduce the potential for accidents. The concept uses future Heads-Up Display technology to provide information to keep the driver’s eyes on the road and reduce distraction.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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