Bajaj Auto brings out hallmark on its spare parts

24 Jun 2011 Evaluate

Bajaj Auto in an effort to identify its spare parts apart from the counterfeit Bajaj products has introduced special characteristics in it. A holographic strip has been made a part of every packaged part and the company has detailed security measures on its website. In the wake of more and more automobile spare parts shops getting caught for the selling parts which were not genuine, the auto major took such a step.

The company had recently given a lead due to which a raid was conducted by the Police on an automobile spare parts shop in the residential area of Pimple Gurav, near Pimpri Chinchwad. This shop was found to be packing and selling counterfeit Bajaj spare parts. The offenders were arrested and FIR (first information report) was filed against them under Trademark act.

In a raid conducted, around 3000 pieces of counterfeit parts, many bundles of fake packing material, together worth Rs 3 lakh were seized from their premises. These criminal actions not only infringe ‘Bajaj brand‘ affecting brands credibility, but also cheat the customer who gets a substandard part, which when fitted in vehicle will not give proper service, besides possibly creating safety issues.

The government also loses precious revenue in terms of taxes. Bajaj Auto has conducted similar raids in other locations of Pune and will conduct such raids in cities across the country to protect Bajaj brand and the customer.

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