Dabur launches Anmol Coconut Hair Oil with Jasmine

30 Dec 2014 Evaluate

Dabur India, India’s most trusted natural personal care company, has launched 'Dabur Anmol Coconut Hair Oil with Jasmine', non-sticky coconut hair oil, further strengthening its presence in the hair oil market. Dabur Anmol Coconut Hair Oil with Jasmine is a unique blend of Coconut, Almond and Jasmine, that gives Beautiful, Nourished silky hair.

Dabur Anmol Coconut Hair Oil with Jasmine comes in two SKUs - 100ml and 200ml priced at Rs 40 and Rs 72 respectively. Dabur Anmol Coconut Hair Oil with Jasmine has been developed after extensive R&D and has a special non-sticky formulation that makes it sensorially pleasant and gives silky, bouncy hair. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits.

With established Nourishment credentials for hair, Coconut and Almond have been used for many years, globally in different formats to get silky, smooth and strong hair. The launch strengthens Dabur's presence in the ‘branded coconut oil segment’, where the company had recently extended brand Vatika with the launch of Vatika Enriched coconut oil with Hibiscus, which has already become a runaway success.

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