Bajaj’s ultra-low cost car being manufactured jointly with Renault and Nissan promises to give hot chase to the Tata Nano. On Monday, Rajiv Bajaj, MD, Bajaj Auto confirmed the $2,500 (Rs 1.1 lakh) price tag for the car.

 

The Bajaj car will be cheaper than the Nano, which comes at Rs 1.23 lakh-1.72 lakh (ex-showroom Delhi). After the launch of Tata Nano, the race for the No.2 position in the ultra-low cost car segment is under way in India, which as emerged as the Mecca of this segment. However, other automakers’ plans to enter this segment are still on the drawing board.

 

Renault and Nissan are developing an ultra-low-cost vehicle with the Bajaj group, benefiting from its expertise in light vehicles and knowledge of the Indian market. The car was initially scheduled to hit the market this year, but has been postponed to 2012.

 

Bajaj Auto displayed the prototype of the small car at the 2008 Auto Expo. However, the three partners were stuck at various levels of branding and engineering the car till last year. According to industry observers, the project also got delayed as partners were stuck on pricing issues as well. While Renault wanted a low-cost car, Bajaj was keen on a car that would sport high mileage and low maintenance.

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