Prime Focus is currently trading at Rs. 54.65, up by 7.70 points or 16.40% from its previous closing of Rs. 46.95 on the BSE.
The scrip opened at Rs. 46.95 and has touched a high and low of Rs. 56.30 and Rs. 46.80 respectively. So far 326789 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 59.40 on 13-Jan-2015 and a 52 week low of Rs. 25.40 on 13-May-2014.
Last one week high and low of the scrip stood at Rs. 56.30 and Rs. 44.60 respectively. The current market cap of the company is Rs. 1002.18 crore.
The promoters holding in the company stood at 41.58% while Institutions and Non-Institutions held 4.20% and 54.22% respectively.
Prime Focus, the world’s largest independent and integrated media services powerhouse and Canada’s Gener8 Media Corporation, a global leader in 3D conversion technology have entered into a licensing and 3D conversion partnership.
According to the terms of the definitive agreement, Price Focus will secure an exclusive worldwide license to use Gener8’s proprietary 3D conversion technology G83D throughout the entertainment industry. The Gener8 brand and team - which have become synonymous with top quality 3D conversion in Hollywood - will continue to provide even more capacity for the 3D conversion business with help from Prime Focus’ proven WorldSourcing model.
This will give Hollywood more confidence in Prime Focus and Gener8’s combined ability to perform high quality 3D conversion on a larger volume of movies. Further, by licensing Gener8’s technology as a complement to its proprietary View-D platform, Prime Focus will push the quality and technical standards of 3D even higher.
Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.
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