HUL launches ice-cream brand Magnum to new cities

20 Feb 2015 Evaluate

Hindustan Unilever (HUL) has launched its ice-cream brand Magnum to new cities. First introduced in Chennai in 2013, the company plans to ramp up its brand footprint by adding new cities every year.

After successful pilot in Chennai in 2013, Magnum was rolled out in Mumbai, Hyderabad, Bengaluru and Pune in 2014, and the company has launched it in Delhi and Kolkata this year. In this regard, the company held an event to mark the launch of Magnum in Delhi with actor Kareena Kapoor as its brand ambassador.

Magnum is available in three flavours - Classic, Almond and Chocolate Truffle - in Delhi and is priced at Rs 90.

HUL is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.

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