C Mahendra Exports gains on launching luxury Sun Glasses range

04 Mar 2015 Evaluate

C Mahendra Exports is currently trading at Rs. 11.57, up by 0.05 points or 0.43% from its previous closing of Rs. 11.52 on the BSE.

The scrip opened at Rs. 11.70 and has touched a high and low of Rs. 11.70 and Rs. 11.36 respectively. So far 126259 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 254.90 on 09-Jun-2014 and a 52 week low of Rs. 10.65 on 28-Oct-2014.

Last one week high and low of the scrip stood at Rs. 12.65 and Rs. 11.35 respectively. The current market cap of the company is Rs. 70.08 crore.

The promoters holding in the company stood at 60.02% while Institutions and Non-Institutions held 11.90% and 28.08% respectively.

C Mahendra Exports (CMEL) has launched its luxury sun glasses line. The company will be launching this new product range via its retail stores and online presence that form part of Ciemme Jewels, which is a subsidiary of C Mahendra Exports.

The launch of these special UV protective glasses will enable the company to expand its existing retail product portfolio from diamond jewellery and watches to luxury sunglasses as well. The glasses are specially UV coated and Italian made and the frame is made from high quality fibre which doesn’t leave any mark on the face of the wearer. The glasses are ultra light weight and hence comfortable even during the hot and humid Indian summers. Keeping in mind the growing consumer base for sunglasses we have priced our range at about Rs 9000.

C Mahendra Exports is a renowned and trusted name since 1974, is one of the leading diamantaire and jewelry companies in India with a wide spread network around the world.

 

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