Shoppers Stop gains on plan to strengthen its online business

13 May 2015 Evaluate

Shoppers Stop is currently trading at Rs. 378.95, up by 10.05 points or 2.72% from its previous closing of Rs. 368.90 on the BSE.

The scrip opened at Rs. 373.00 and has touched a high and low of Rs. 389.90 and Rs. 373.00 respectively. So far 2435 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 623.50 on 20-Oct-2014 and a 52 week low of Rs. 330.30 on 28-Apr-2015.

Last one week high and low of the scrip stood at Rs. 389.90 and Rs. 348.00 respectively. The current market cap of the company is Rs. 3159.93 crore.

The promoters holding in the company stood at 67.21 % while Institutions and Non-Institutions held 17.71 % and 15.08 % respectively.

Faced with competition from the e-market places, department store chain Shoppers Stop is planning to strengthen its online business, which will later be integrated with the physical stores. In this regard, the Raheja-owned chain is planning to invest Rs 50 crore over the next two years to develop ‘omni-channel’ - a multi-channel approach to sales to provide customers with a seamless shopping experience regardless of whether she or he is shopping online or in person at a bricks-and-mortar store. Heavy advertising by e-commerce portals had affected the sales growth of Shoppers Stop in the third quarter of FY15.

Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.

Shoppers Stop Share Price

621.45 -23.35 (-3.62%)
23-Dec-2024 10:41 View Price Chart
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