PFT to digitize video archive of The Associated Press

23 Feb 2012 Evaluate

Prime Focus Technologies (PFT) is working with The Associated Press (AP) to digitize the latter’s video archive, making it available to a whole new audience across digital platforms. AP’s film and tape archive contains around 70,000 hours worth of footage, including more than 1.3 million global news and entertainment stories, in 16mm film and videotape, dating back to the beginning of the 20th Century.

The project is part of AP’s multimillion-dollar upgrade to its video business which will see AP switch its entire newsgathering, production and distribution systems to HD to continue to meet the technical, editorial and business needs of its customers in the digital age. The project will be driven by CLEAR, PFT’s award-winning content operations platform and supporting services.

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats.

Prime Focus Technologies is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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