Fortis Healthcare has decided to re-brand the 10 Wockhardt hospitals it acquired last year under the Fortis brand name from April 1. The re-branding exercise will be followed by a heavy duty marketing and advertisement blitz in markets where the 10 hospitals are located. The change of brand name will also see Wockhardt hospitals adopting the business practices of Fortis.
Incidentally, Fortis Healthcare runs the acquired Wockhardt hospital business under a wholly-owned subsidiary — Fortis Hospitals. The re-branding would not merely mean a change of logo. The re-branding will also mean that the acquired hospitals will adopt Fortis’ service level and best practices. Some 3,800 employees of the acquired Wockhardt hospitals are also being sensitised about the Fortis brand to ensure smooth integration.
Fortis has also put on fast track all the on-going expansion projects of the erstwhile Wockhardt hospitals in
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