DB Corp surges on launching Dainik Bhaskar’s new edition from Bhagalpur in Bihar

DB Corp is currently trading at Rs. 324.40, up by 5.65 points or 1.77% from its previous closing of Rs. 318.75 on the BSE.

The scrip opened at Rs. 323.00 and has touched a high and low of Rs. 326.00 and Rs. 321.00 respectively. So far 607 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 422.95 on 01-Jan-2015 and a 52 week low of Rs. 303.00 on 09-Jun-2015.

Last one week high and low of the scrip stood at Rs. 326.00 and Rs. 315.50 respectively. The current market cap of the company is Rs. 5912.93 crore.

The promoters holding in the company stood at 69.95% while Institutions and Non-Institutions held 26.27% and 3.78% respectively.

DB Corp, India's largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar and Divya Marathi launched Dainik Bhaskar’s new edition from Bhagalpur in Bihar. With this launch, DB Corp reinforces its presences in Bihar - a region which is of high strategic importance for the company where Dainik Bhaskar has already established a very strong brand equity and a leadership position through the launch of its edition in Patna in January 2014. Dainik Bhaskar now publishes 6 newspapers with 39 editions in 14 states across India.

Over the next 20 days, Dainik Bhaskar is also set to launch two other main editions from Muzaffarpur and Gaya in August Beginning, with, in between launch of 7 district editions in Hajipur. Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. This will complete Dainik Bhaskar's full foray in Bihar.

The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey that was also supported by an aggressive marketing and sales campaign which has once again proved its exceptional execution strength A region with formidable peers, the Bhagalpur launch success was led by Dainik Bhaskar's most differentiated content quality, its credibility and a highly un-biased approach as India's leading media conglomerate. Even in the presence of other formidable competitive news dailies, the people of Patna have whole heartedly embraced the publication's offerings with rave reviews of the product that has made very deep positive first impressions with new readers, all of which have contributed to another landmark launch success story.

DB Corp is the only media conglomerate that enjoys a leadership position in multiple states, in multiple languages and is a dominant player in its all major markets. The company’s other business interests also span the radio segment through the brand - MY FM - radio station with presence in 7 states and 17 cities and a strong online presence in internet portals.