Britannia Industries to set up two greenfield plants by December 2015

05 Aug 2015 Evaluate

Britannia Industries is planning to set up two greenfield plants, one near Erode in Tamil Nadu and the other in Bengaluru, Karnataka. In this regard, the company will invest an estimated amount of Rs 250 crore. The new units are expected to be ready by December 2015 and will have a total capacity of 100,000 tonnes per annum. This is a part of the Rs 500 crore capex that the company has planned during the fiscal.

At present, the company has a total capacity of 800,000 tonnes per annum across 14 of its own plants and 28-30 contract manufacturing facilities in the country. Apart from the two proposed units, it is also expanding production capacity at its Gujarat unit.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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