Shoppers Stop enters into strategic partnership with e-commerce firm Snapdeal

07 Aug 2015 Evaluate

Shoppers Stop has entered into an exclusive strategic partnership with e-commerce firm Snapdeal to expedite its omni channel strategy. Under the deal, company will set up its department store on Snapdeal’s marketplace to get a pan India reach.

Customers making purchases on Shoppers Stop’s e-store on Snapdeal will be able to pick up the products or have them delivered from the nearest Shoppers Stop brick-and-mortar store. A pilot is being launched in the North, after which it will be extended nationwide within a year. With this strategic association with Snapdeal, company will be able to reach a larger population online

Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.

Shoppers Stop Share Price

644.80 -3.35 (-0.52%)
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