ZEE’s digital arm launches OTT distribution platform ‘Ditto TV’

05 Mar 2012 Evaluate

Zee Entertainment Enterprises (ZEE) digital arm - Zee New Media, launched India's first and only OTT (Over-The-Top TV) distribution platform, Ditto TV, with an aim to offer LIVE TV Channels and On Demand Video Content to consumers on their Mobile Phones, Tablets, Laptops, Desktops, Entertainment Boxes and Connected TVs.

With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering seamless video viewing experience to a range of Internet-enabled devices. Along with this India launch, Ditto TV will also be available in the global markets of UK, UAE, New Zealand and Australia with US soon to follow by the end of this quarter.

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming. This technology ensures an optimal feed basis the available bandwidth strength and allows users to select the feed based on their data connection which includes 3G, Wi-Fi and Fixed line broadband connections. 

Ditto TV, as an application, is available on leading application stores viz. Apple App Store, Android Market, and BlackBerry Application World; Ditto TV's prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.

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