ZEE surges as its digital arm launches OTT distribution platform

05 Mar 2012 Evaluate

Zee Entertainment Enterprises (ZEE) is currently trading at Rs. 139.65, up by 3.95 points or 2.91% from its previous closing of Rs. 135.70 on the BSE.

The scrip opened at Rs. 135.00 and has touched a high and low of Rs. 141.00 and Rs. 135.00 respectively. So far 45669 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 145.85 on 09-Jun-2011 and a 52 week low of Rs. 109.65 on 05-Oct-2011.

Last one week high and low of the scrip stood at Rs. 141.00 and Rs. 123.05 respectively. The current market cap of the company is Rs. 13370.87 crore.

The promoters holding in the company stood at 43.51% while Institutions and Non-Institutions held 48.44% and 8.05% respectively. 

Zee Entertainment Enterprises (ZEE) digital arm - Zee New Media, launched India's first and only OTT (Over-The-Top TV) distribution platform, Ditto TV, with an aim to offer LIVE TV Channels and On Demand Video Content to consumers on their Mobile Phones, Tablets, Laptops, Desktops, Entertainment Boxes and Connected TVs.

With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering seamless video viewing experience to a range of Internet-enabled devices. Along with this India launch, Ditto TV will also be available in the global markets of UK, UAE, New Zealand and Australia with US soon to follow by the end of this quarter.

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming. This technology ensures an optimal feed basis the available bandwidth strength and allows users to select the feed based on their data connection which includes 3G, Wi-Fi and Fixed line broadband connections. 

Ditto TV, as an application, is available on leading application stores viz. Apple App Store, Android Market, and BlackBerry Application World; Ditto TV's prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.

Zee Entertainment Share Price

118.55 -4.10 (-3.34%)
21-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
Zee Entertainment 118.55
Sun TV Network 729.55
GTPL Hathway 140.35
Den Networks 42.79
TV Today Network 183.90
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