Jaguar Land Rover (JLR), the marque auto brands that Indian customers could only admire on the screen, will soon be seen on Indian roads. Tata Motors, which had bought the two premium brands from Ford last year, unveiled the cars at a crowded conference on Sunday.

Tata Motors chairman Ratan Tata and Jaguar Land Rover CEO David Smith were present on the occasion, that comes at a time amid mounting concern over the ultimate impact of the acquisition of the storied British brands on the Indian company at a time when the automobile industry has been battered by falling sales in most major markets.

The launch comes just days after Tata Motors announced a consolidated loss of Rs 2,500 crore for the fiscal year ended March 31, mainly because of weak sales by the UK-based maker of top of the markets cars and SUVs in recession-hit European and American markets. The price points for the two cars are at the very top-end of the Indian context; Rs 63 lakh to Rs 92 lakh for the marque Jaguar, and Rs 63 lakh to Rs 89 lakh for the sturdy Land Rover. Jaguar Land Rover posted a loss of Rs 1,777 crore and has already slashed 2,000 jobs in the UK.crackcrack

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