Almost a year after
At a press conference, Anand Mahindra, vice-chairman and managing director, M&M, said that its two-wheeler project is complete and the company has begun marketing the fleet in
The company is planning to leverage the research and development (R&D) strength of Engines Engineering Srl, an Italian engine and design company it bought last year. The company specialises in developing small yet powerful and fuel-efficient engines for motorcycles. The idea is to establish M&M in the two-wheeler segment through transfer of technical knowhow. In addition, SYM, the Taiwanese two-wheeler company, which has agreed to extend its tie-up to M&M after the Kinetic takeover, will also help provide technology, perhaps more for the gearless scooters segment.
M&M’s ultimate goal is to be in every segment of the two-wheeler industry,in the big engine segment of motorcycles, as well as in the smaller entry-level scooters. M&M currently sells only a gearless scooter called Flyte. This product, originally built by SYM, has been altered by M&M to suit the Indian consumer. Its sales have more than doubled after the Kinetic takeover. M&M currently sells 3,500-4,500 units of the scooter a month, as against the 1,500-2,000 units sold earlier. According to sources, demand for the scooter has been growing 50-70 per cent every month, mainly on account of improved marketing techniques. Freshly developed products by the company may see co-branding of Mahindra Kinetic, as both companies enjoy a strong brand value.crackcrack
Company Name | CMP |
---|---|
Maruti Suzuki | 11081.45 |
Mahindra & Mahindra | 3013.00 |
Hyundai Motor India | 1829.50 |
Mercury Metals | 99.75 |
Hindustan Motors | 21.65 |
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