Bajaj to launch six motorcycles this year

19 Feb 2009 Evaluate

In a bid to arrest plunging motorcycle sales, Bajaj is looking to launch six models during this year under the ‘value for money’ segment. Also in the offing are a bunch of new gearless scooters to cash in on the sole two-wheeler segment that is doing well.

Bajaj Auto has recently launched an economy version of its high-end motorcycle Pulsar, christened XCD-135. The idea is to offer a value for money bike with nearly the same specifications as the Pulsar. The XCD-135 has been priced at about Rs 45,000 ex-showroom , while the Pulsar costs about Rs 60,000 ex showroom. In the immediate term, plans are there to launch new motorcycles in April and July. At present, Bajaj Auto only has a single scooter model, Kristal DTSi. The company is also experimenting with alternative fuels and has launched LPG mobike that is doing well in Gujarat.

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