Britannia Industries to expand its dairy products' business: Report

19 Nov 2015 Evaluate

With an aim to increase its topline by fivefold, Britannia Industries is reportedly planning to expand its dairy products' business. The company intends to set up a standalone division for its fledgling milk product business. The new division will be in addition to the existing dairy unit, which accounts for less than 5 per cent of Britannia's sales.

Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.

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